Ajjay Mehrra, the brand was established in the year 1991 with the aim to provide Elysian finesse and utmost comfort in the men’s clothing with exceptional tailoring and incredible designs. The couture is an exclusive label by the internationally acclaimed designer Ajjay Mehrra, who has been recognized as ‘International designer of the year’ 2016 by the British Parliament. The brand excels in showcasing extravagant wedding collection for men including sherwanis, bandhgalas, Indo-westerns, suits, and tuxedos. The brand has become the top-most priority for corporate at all hierarchy with its sophisticated range of formal wear and occasion wear. The new label though has come out from a great legacy yet opens new horizons of impeccable designs and perfect clothing.
The versatile designer aficionado has been catering to the fashion industry for over 35 years and with a desire to present a bouquet of fine clothing to Indian men established the exclusive flagship store in South Extension-1, New Delhi. The ideology behind the establishment of Ajjay Mehrra Brand was to create an extraordinary wardrobe for Indian men. After designing astonishing couture for famed personalities across the globe, and especially catering to the UK and Europe market for 3 decades, the passion for providing exemplary clothing to Indian men has driven him to launch the exclusive brand. Today, Ajjay Mehrra Label has become synonymous to magnificent designer menswear for every common Indian man who thrives to create his unique identity amongst the crowd.
Ajjay Mehrra brand mainly caters to the wedding market in India providing a complete range of designer menswear exclusively for every occasion. The perfectly tailored designs of the brand include a lot of zardozi work in Sherwanis and Indo-westerns. The artistic variations of zardozi incorporate grandeur in the brand’s collection making them unique and awe-inspiring. The zardozi work in Ajjay Mehrra couture is inspired from designs and carvings of the Mughal era, the carvings from ancient temples, and motifs picked up from the different era of Mughal reign and times of Rajputana. Apart from the artistic work, the brand also details the use of fabric and artistic work as per the season. The incredible menswear collection also includes Resham work on the wedding apparels giving a flair of panache with the quality comfort in summers as well.
With its global acclamation, the designer-wizard aims to put forth the brand exclusively for Indian men and envisages Ajjay Mehrra brand entering the wardrobe of nation’s leading personalities and fashion icons.
The comfortable and practical design refined over the decades is the forte of Ajjay Mehrra couture that has kept the brand in the forefront in competition with the world’s best designers.
Art of tailoring with contemporary cuts and fine silhouettes have been synonymous with perfection in Ajjay Mehrra couture. The tailoring and draping have gained the brand loyalty of prominent personalities across the world.
The use of Pure Fabric gives a standalone identity to Ajjay Mehrra couture amongst all the leading design studios. The brand always focuses on the use of pure and natural fabrics as per the seasons and the occasions.
Ajjay Mehrra couture has been the shining beacon of hope for style enthusiasts and extraordinary fashionistas. The brand inspires from the emotions of the client to design the perfect outfit for a suitable occasion. The brand commits to address every minute detail of the client’s requirements.
With the successful journey and global acclamation, Ajjay Mehrra couture has gained a statute that it has unopposed dominion in the Indian market.
With the finesse and perfect craftsmanship, Ajjay mehrra couture has risen as the brand for introducing tuxedo in the Indian market.
Ajjay Mehrra – the brand aims not just to be the most acclaimed and sought-after label in India but also looks ahead to raise high in the international market at par with the global players. As the world is squeezed by the expansion of the electronic media, global brands are also entering the Indian market, and the competition has gained momentum on multiple fronts. Not just the designs, fabrics and styles but tailoring, detailing, ideation and customer service have become the key focus areas for every brand. Ajjay Mehrra brand is looking forward to including celebrity endorsement into their expansion strategy in the coming years. The company also looks forward to acquiring Venture Capital (VC) funding to expand the brand and reach a greater clientele in near future.